Social Media Development
Social Media Development or Social Media Marketing has evolved as an important mix for search engine marketing and optimization.
Social Media Development, meaning “the process of refining a website (optimizing it) so that it’s awareness and content are easily spread through social mediums and online communities by users and visitors of the website.”
Social Media Development combines the goals of internet marketing with social media sites such as Facebook, Twitter, Digg, Flickr, MySpace, YouTube and many others.
You need to leverage all the links and marketing value you can get from social and business networks. The industry in general is finally beginning to realize the strength of Social Media. And, big brands will begin to adopt Social Media Optimization as a part of their ongoing marketing planning and execution.
Social Media is almost mainstream and it’s no wonder why big brands like Dove are all over it. The challenge for companies who want to play ball in this space is that they cannot control their marketing message.
Social search can never replace search engines as we know them today, but the rate of growth for major search engines will certainly be affected by the growing number of niche tools and media specific channels such as social networks, social bookmarking sites, personalized search, tagging, podcasts, video blogs, regular blogs and other “social media”.
Types of Social Media:
- Message Boards
- Social Networking
There are various types of interaction a business can have with its customers:
Identity-based Interaction is your declaration of your value, who you are, and where you can be found. Your customer happens upon your online identity that you, as a provider, define and declare. This is anything from your About Us pages on your blog or website, to your Facebook profile, to your Twitter profile. Here, there is very little interaction outside of your own declaration, but this becomes critical in defining how you can benefit your marketplace.
Association-based Interaction is your customers’ opportunity to associate themselves with you and you with your customers. Most obviously, this is accomplished through things like becoming “Friends” on Facebook, you and your customers’ BlogRoll, or through their social bookmarking. This is your customer wearing your company’s logo proudly – Like Andy wears his Beatles shirts. The most explicit form of allowing for this ability is through social bookmarking sites. This is the sole function of these sites. Make it easy for your customers to bookmark your site, blog posts, etc with their favorite tool.
User-initiated Conversation is your users’ opportunity to create their own declarations or questions, and your opportunity to respond. This is your opportunity to be there and cater to them. Here, you serve your customers. Perhaps the most cut-and-dry examples of this lie in message boards, forums and “groups” sites such as Google Groups, Yahoo! Groups, community sites, etc.
Provider-initiated Conversation is your chance to find out what your customers think, feel, love and hate about your product. Ask them. Challenge them. Present yourself to them, but do so respectfully. As much as it’s an opportunity for them to tell you what they love and hate about your product, it’s also their choice whether to do so or not. Be kind. Be respectful. Appreciate their time.
In-Person Interaction is the pinnacle form of interaction with your customers. You’re interacting with them online, why not in person? Does it get better than that? This is where relationships are built and authentic conversation is had with so much more input, feedback, collaboration and communication.